PRESSRELEASE
ISSEVER BAHRI is a Berlin-based label, founded by Derya Issever and Cimen Bachri in March 2010. Both are graduates of the Fashion Design course at the University of Applied Sciences, the HTW Berlin.
During and after their studies Derya Issever and Cimen Bachri worked for various labels in London and Berlin, including Alexander McQueen, Six & Seven Eights for Fashion Fringe, Harriet's Muse, Michael Michalsky, Boss, SAI SO and Macqua.
In July 2010 ISSEVER BAHRI's debut collection for s/s 2011 was launched during the Berlin fashion fair PREMIUM where the label was awarded the annual initiated PREMIUM "Young Designers Award". With their third collection they won the second prize of the "Start Your Fashion Business" Award in July 2011.
ISSEVER BAHRI stands for innovative fashion. The conceptual and experimental approach to their collections is combined with wearability, longevity and a high standard of quality in materials, workmanship and fit. Thereby it is important for Derya Issever and Cimen Bachri to look at traditions found in their root countries, Greece and Turkey. For ISSEVER BAHRI the work approach is to combine traditions with modern style and techniques to generate a new standard. They translate classical approaches in handcrafted techniques, materials and pattern cutting according to each collection concept. This is then fused into a modern context of uncompromising aesthetics.
To combine tradition and true craftsmanship with modern design, together with the constant examination of their own origins, that is the aspiration of ISSEVER BAHRI.
