Hope is a Swedish fashion label created and run by the designers Ann Ringstrand and Stefan Söderberg. The first woman collection was launched in Autumn 2002 and in 2005 a collection for men was added to the concept. The first brand Shop opened in Stockholm in 2006, followed by HOPE Shops in Copenhagen and Online, a second Shop in Stockholm, and most recently one in Malmö.
It begun as a creative discussion between two friends, Ann and Stefan, who both are passionate and extremely interested in well-made utility wear.
- We found modern and useful Outerwear and Trousers for men but none for women,
The raw, updated and masculine style for women is a look we really like. We began by redesigning vintage uniforms and traditional Men's Jackets into women's wear, using unexpected fabrics. After presenting a small test collection in autumn of 2001 we got the positive response necessary to launch HOPE to the market in 2002. In the beginning we decided to focus and specialize only in Outerwear, Trousers and Accessories, to be able to develop quality, high fashion, products without compromising. We wanted the concept to be original and unique rather than a traditional fashion collection with all product groups presented, says Ann and Stefan.
Our mission centers around an offering of well-made fashion design and communication. We value true product engagement and a consistent style. We grow by making our products inspire and support the individual consumer. The Makers of Hope are the foundation. We therefore enclose our workspace environment in our mission and care for individual growth and well being. We practice The Social Responsibilities, CSR, and business consciousness with regards to an ongoing plan for improvements.
