Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.
Diesel is truly a worldwide organisation. From its headquarters in Breganze (Vicenza), it directly manages 20 subsidiaries across Europe, Asia and the Americas.
Despite Diesel’s extraordinary growth, its philosophy remains the same since Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. For spring/summer 2012 Diesel presents a new, foundational female collection dedicated to a grown-up woman - brave, sexy and playful.
This collection, which will be launched globally, looks back at Diesel’s roots and heritage, and includes a completely re-designed 5-pocket line to flatter women’s bodies and fit their attitudes. Fit your Attitude
